Are You Ready to Speak As Well As You Think?       – 

If you want to persuade…

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If your recommendation does not do something to address the specific needs of your audience, it doesn’t matter how logical/time-saving/cost-saving it is, it will not resonate.

Who are you speaking to?

What’s their biggest challenge or highest goal?

How will your recommendation help them overcome that challenge or reach that goal?

Make it personal to make it work.

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