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If your recommendation does not do something to address the specific needs of your audience, it doesn’t matter how logical/time-saving/cost-saving it is, it will not resonate.

Who are you speaking to?

What’s their biggest challenge or highest goal?

How will your recommendation help them overcome that challenge or reach that goal?

Make it personal to make it work.

About Vautier Communications

Founded in 2004 by John M. Vautier, Vautier Communications empowers professionals to communicate effectively and confidently. With a focus on real-world applications and personalized coaching, they have trained thousands of individuals across various industries, helping them excel in their careers by mastering impactful communication skillshttps://vautiercommunications.com/about/

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