Next time you write an email, ask yourself if that’s how you would say it out loud if you were speaking directly to that person.
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Because email (or any other form of non-direct communication) leaves a lot to be desired, we need to pay special attention to: tone, clarity and proactively responding to potential questions or possible concerns.
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Don’t let the way you write be a barrier between you and the person you’re trying to connect and communicate with. Write clearly. Use simple language. Be personable.